Tasso, Kim
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(Article) To use social media or not to use social media? The real question is how
01.01.2019
Digital marketing, content marketing, search engine optimisation, inbound marketing, social selling, thought leadership, online communities, clickbait, dark social - there is so much jargon around it is no wonder that many lawyers simply switch off when the subject of social media is raised. I wanted to have a down-to-earth and jargon-free discussion with lawyers about the potential contribution of social media to their business development and relationship management. This is why I wrote the Globe Law and Business Special Report ?Social Media in Business Development and Relationship Management - A Guide for Lawyers?. This article provides a summary of the report which was published in October 2018.