Harding, Rebecca
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(Article) Pitching for lawyers: using marketing communications techniques to improve your win ratio - the context
01.10.2019
In this article, the author offers context to the questions of pitching for lawyers and using marketing communications techniques to improve win ratios. She argues the importance of competitive as well as personal insights, relationship and profile building and, critically, the requirement to live the values expressed by the practice, as it faces its market and community. -
(Article) The lazy lawyer's guide to winning new business Genuine leads. Less time. Less money. What's not to love about marketing automation?
01.04.2020
As technology and data overtake many areas of our lives, two experienced writers, and digital consultants examine how more sophisticated use of technology combined with analysis of what your clients and potential clients are reading could produce a winning strategy that will be right in line with the ways we now live and work. The article also contains a valuable overview of different marketing automation platforms and their utility.