The authors describe in great and practical detail the current state of privacy regulations and actual cases. They begin with the acknowledgement that "It is now common knowledge that what you share on social media may come back to haunt you, but most of us are less aware of the other traces we leave on the web. In this article, we look at how to protect your personal information and your reputation in an increasingly digital age". And they do. Privacy and reputation. Truly a 'must-read' article.