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Exchange traded funds as an engagement tool - why 'dumb money' investing is the smart way to engage the next generation family members
The International Family Offices Journal
Vol. 4 - Iss. 4 pp. 5–8
Jun 2020
We lead with a fresh use of an investment tool geared to the next generation. The author, Shaun Parkin (Australia), begins with the fact that "the need to engage the next generation on investments has never been more important". And yet many of the standard approaches fail to gain the interest of the younger family members, which does not bode well for generational success. He steps through how to use ETFs and explains why they engage the younger family members. This is a great tool for families to consider. (Note: Shaun was referred to the Journal by a previous contributor - our network keeps growing.)