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Understand the client and become a more valuable adviser
Modern Lawyer
Vol. 2 - Iss. 3 pp. 42–46
Oct 2018
Legal practice is becoming ever more competitive. Law firms market themselves strongly and individual lawyers promote themselves actively. Clients shop around for legal services, are open to learning about what various service providers have to offer and will readily switch to a lawyer or firm that appears to give better value than their current provider.