To use social media or not to use social media? The real question is how
Vol. 2 - Iss. 4 pp. 49–53
Digital marketing, content marketing, search engine optimisation, inbound marketing, social selling, thought leadership, online communities, clickbait, dark social - there is so much jargon around it is no wonder that many lawyers simply switch off when the subject of social media is raised. I wanted to have a down-to-earth and jargon-free discussion with lawyers about the potential contribution of social media to their business development and relationship management. This is why I wrote the Globe Law and Business Special Report ?Social Media in Business Development and Relationship Management - A Guide for Lawyers?. This article provides a summary of the report which was published in October 2018.