Pitching for lawyers: using marketing communications techniques to improve your win ratio - the context
Vol. 3 - Iss. 3 pp. 9–12
In this article, the author offers context to the questions of pitching for lawyers and using marketing communications techniques to improve win ratios. She argues the importance of competitive as well as personal insights, relationship and profile building and, critically, the requirement to live the values expressed by the practice, as it faces its market and community.