Cross-selling: internal networking as a secret practice booster
Vol. 3 - Iss. 4 pp. 61–63
While externally oriented business development is certainly valid and should not be overlooked, there are often greater opportunities that can be found within the firm or organisation which are almost always overlooked. The law firm should learn to optimise the set of internal relationships established from standard day-to-day business practices and interaction between colleagues within the firm.