The lazy lawyer's guide to winning new business Genuine leads. Less time. Less money. What's not to love about marketing automation?
Vol. 4 - Iss. 1 pp. 38–44
As technology and data overtake many areas of our lives, two experienced writers, and digital consultants examine how more sophisticated use of technology combined with analysis of what your clients and potential clients are reading could produce a winning strategy that will be right in line with the ways we now live and work. The article also contains a valuable overview of different marketing automation platforms and their utility.