Governance, entrepreneurship, resilience and reinvention on the five-generation journey of a family enterprise
The International Family Offices Journal
Vol. 7 - Iss. 1 pp. 13–20
Dennis T Jaffe, Maya Prabhu and Carolina Cintra describe and comment on the five-generation 100-year journey of the Tavares de Melo family. The in-depth description of the family history is based on interviews with several family members. The article highlights the core family principles that helped the family to overcome several crisis points over such a long period by rethinking their business and family organisation to become stronger and more resilient. A special thanks goes to the Tavares de Melo family members for their valued involvement in this article.