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For over 20 years, I have observed hundreds of people work their way up the partner promotion process in law firms and have found that the majority carry insecurities related to their ability to hold an effective business development conversation with clients and potential clients. In this article, I explore why partners find this challenging, what you can actually learn from rainmakers, the breadth of conversations that you need to have today, and how you can take steps to be a great business developer. There is so much untapped partner potential and I know that, with a little bit of courage and some practical insights, we can unlock it.