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"Big Data is not about the data", Harvard University professor Gary King observed in 2016, and went on to note that data is a largely free-to-use by-product of the digital economy. Whilst the scale of it is exponential, the key to "Big Data" is new ways with analytics and statistical methods, new computer science methodology, and ground-breaking approaches to application of these to analysis. As Big Data is not about the data but about the ability to analyse it, as lawyers we can draw parallels with the knowledge bank of precedent and practice we all carry with us in our professional lives - that ability to identify trends and borrow from different disciplines and to use a single fact or observation to turn a case or someone's perspective around.