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Balancing tradition and innovation in family offices
The International Family Offices Journal
Vol. 9 - Iss. 3 pp. 54–61
Mar 2025
Family offices, by nature, are deeply rooted in tradition, designed to provide generational security and safeguard legacy, preserving wealth and values passed down through generations. However, in today?s rapidly changing world, the ability to innovate and diversify into new and emerging sectors while maintaining these traditions is essential if family offices are not only to survive, but to thrive. There is a delicate balance between innovation and tradition ? future-focused strategies must align with and maintain core family values.