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Embracing the digital associate - transforming law firm strategy and leadership in the AI era
Modern Lawyer
Vol. 9 - Iss. 1 pp. 48–51
Apr 2025
The digital associate framework offers firms a powerful strategy to integrate technology effectively, enhancing both operational performance and client experience. But more than that, it offers a mindset shift - from using tools reactively to managing them strategically. By embedding innovation into the DNA of the firm, aligning it with business objectives, and focusing on real problems faced by our people and clients, law firms of all sizes can turn AI into a competitive advantage. The future of law isn't man versus machine – it's people and technology working better together.