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From lavish dinner to personalized seminar - fresh thinking on client business development
Modern Lawyer
Vol. 9 - Iss. 1 pp. 59–61
Apr 2025
Whether it's a pitch meeting, or a tour of US law firms, or a lavish dinner, think beyond describing your capability and track-record. Offer the personalized seminar. In this way, you are putting your expertize into action. You're not selling capability, you're demonstrating attitude. And if any readers still need convincing, let's meet for dinner and I'll aim to persuade you! (Only joking: I'm out of marketing budget...)