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Brand: the overlooked advantage that future-proofs family offices - Why brand is a critical lever for cohesion, continuity and control in a changing world
The International Family Offices Journal
Vol. 9 - Iss. 4 pp. 33–37
Jun 2025
India Wooldridge provides insight from her experience as a consumer intelligence expert to consider why brand is important to family offices. She observes that there is a need for alignment between private values and public behaviour and outlines how this might be achieved through a family office brand.