Business Development for Women Lawyers, Second Edition
Rachel Brushfield, Natasha Innocenti, Pam Loch, Joanna Gaudoin, Susan Heaton-Wright, Belinda Lester, Danielle Gleicher-Bates, Nika Kabiri, Joanne Brook, Sarah Goulbourne, Claire Rason
Published: 2024
Pages: 150
eBook: 9781837230365
Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.
Business Development for Women Lawyers features multiple contributions from women across the globe, looking at the skills and techniques, experiences, and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.
With new chapters on mentoring and coaching, in-house practice, and utilising AI, this new edition will equip readers with actionable strategies to grow and develop their business.
Table of Contents
Cover | Cover | |
---|---|---|
Title Page | i | |
Copyright | ii | |
Contents | iii | |
Executive summary | vii | |
About the authors | xi | |
Foreword | 1 | |
Chapter 1: Advancement and empowerment of women lawyers – taking the credit | 3 | |
Making rain | 3 | |
Now it’s raining | 4 | |
Myths | 6 | |
Where credit is due | 7 | |
Chapter 2: The make-up of a rainmaker | 9 | |
Nature or nurture? | 9 | |
Be client-centric | 11 | |
Prepare to plan | 12 | |
Be bold and be brave | 13 | |
Create company collaboration | 14 | |
Play the social strategy | 15 | |
The feminine rainmaker | 16 | |
Chapter 3: Building reputation and relationships | 19 | |
Why is professional reputation so important for lawyers? | 19 | |
What are business relationships? | 21 | |
Why do they differ to personal relationships? | 22 | |
Building reputation | 24 | |
Why don’t women do this? | 25 | |
Planning and effort | 29 | |
Chapter 4: Networking effectively and positively at events | 33 | |
The value of networking | 33 | |
Developing a strategy and plan | 34 | |
Preparing to go to events | 36 | |
Attending an event | 38 | |
Leaving people and moving on | 42 | |
After an event | 43 | |
In conclusion | 44 | |
Chapter 5: Female-friendly networking – the power of social media | 47 | |
Facebook groups | 50 | |
51 | ||
X (formerly known as Twitter) | 52 | |
Instagram/Threads | 53 | |
Chapter 6: Overcoming blocks around self-promotion | 55 | |
Remembering to acknowledge successes | 60 | |
The power of dual promotion | 62 | |
Building a library of case studies | 62 | |
How to structure your case studies or stories | 63 | |
Why it is important for women to take the credit and self-promote? | 65 | |
Chapter 7: Utilizing AI for strategic advantage in solo and small female-run firms | 67 | |
What is AI? | 68 | |
When to leverage AI | 68 | |
How to know what AI tools to use | 70 | |
Ethical considerations | 72 | |
Conclusion | 73 | |
Chapter 8: Using technology for business development | 75 | |
Introduction | 75 | |
Small is beautiful | 76 | |
Using tech to be a successful legal advisor | 76 | |
Using tech to secure and develop your work | 78 | |
Emotional intelligence | 81 | |
Staying on board and riding the technology wave | 82 | |
Chapter 9: Culture, connection, and collegiality – creating a model that works for female lawyers | 85 | |
Experience – how being a woman shaped my career in the law | 86 | |
Time for change – when and why I felt I could make a difference | 86 | |
The early years – defining our mission and making it happen | 87 | |
Celebrating success – how women at gunnercooke have made their mark | 90 | |
This I have learned – passing on the wisdom | 91 | |
Chapter 10: What business development means to in-house lawyers – in conversation with top GCs | 93 | |
Aniela Foster-Turner, ENODA | 93 | |
Hannah Constantine, Smiths Group plc | 95 | |
Misha Patel, JDG | 97 | |
Chapter 11: Mentoring and coaching | 103 | |
What is the difference between mentoring and coaching? | 103 | |
How coaching and mentoring are relevant to business development | 105 | |
What makes it rain if not the rainmakers? | 106 | |
Confidence and business development | 107 | |
What is business development if not relationship management? | 108 | |
What are the limiting beliefs that commonly show up around business development? | 110 | |
Coaching and mentoring for results | 111 | |
Chapter 12: Harnessing the true potential of neurodivergent lawyers | 113 | |
Navigating neurodiversity | 113 | |
Evaluating the educational system | 117 | |
Orientating the obstacles | 119 | |
What else can become a stumbling block in the workplace? | 120 | |
Making work, work | 122 | |
Business development for neurodivergent lawyers | 124 | |
Conclusion | 125 | |
About Globe Law and Business | 129 |
JOANNE BROOK
https://www.linkedin.com/in/joanne-frears-techlioness/
Joanne Brook is a legal technologist and provides advice to innovators across the creative sectors, from software developers to theatre producers and from AI developers to NFT artists. She focuses on helping clients achieve commercial solutions to previously not considered legal issues that arise from developing and using their technology and critically, in protecting and licensing their intellectual property rights to ensure business expansion and growth in a fast-paced market. Prior to becoming a legal consultant, she was a partner at a West End law firm and a boutique City law firm before that. She describes her view on the digital revolution and adoption of technology as like sitting in the jump seat with a super-sonic test pilot and hearing the engines roar or calmly evacuating the plane whilst wearing a parachute and hi-vis, carrying a laptop and inflating a lifeboat. In all that, she feels privileged to continue to advise smarter and more creative people than herself on a daily basis. Joanne is an intellectual property professional expert for Lexis Nexis and an author of IP and data management precedents for various professional publications. She regularly contributes legal insight to the legal press and lectures on technology and new law.
RACHEL BRUSHFIELD
https://www.linkedin.com/in/energiseliberateyourtalent/
Rachel Brushfield is “The Talent Liberator”, a career strategist, and coach who helps women lawyers to achieve uplifting breakthroughs at major career crossroads. Portfolio careers, thought leadership, and personal branding are specialisms. Rachel is founder of EnergiseLegal, established in 1986. Her chapters for Globe Law and Business include “Work’s not working – portfolio careers” (Career Development For Women Lawyers), “Helping women lawyers overcome their blocks about marketing” (Business Development For Women Lawyers), “The shifting sands of talent management” (The Rise of Specialist Career Paths in Law Firms), “Adapting business models to ride the millennial wave” (Future Law Firm Business Models), and “Essential skills for the changing legal market” (The Talent Management Toolkit For Law Firms). Books include Talent Management – A Hands-on Guide, Professional Development for Lawyers, and Smarter Legal Marketing and Career Management for Lawyers for the Law Society. Rachel has also written many articles for Managing Partner and The Law Society’s Managing for Success and Inside Out magazines.
HANNAH CONSTANTINE
https://www.linkedin.com/in/hannah-constantine-0712b8ba/
Hannah Constantine is a lawyer with wide corporate, M&A, and commercial experience. She is currently general counsel for corporate and M&A at Smiths Group plc, a FTSE 100 engineering group, which has offered her valuable opportunities to develop in a range of roles – from generalist commercial positions in Europe and Asia, to legal operations, to global corporate advisory and M&A. Hannah was highly commended in the “General Counsel of the Year” category at the Women & Diversity in Law Awards 2024. She established and chairs the Smiths Group Foundation, launched in 2023 with an initial commitment of £10 million to make impactful grants improving STEM skills access, safety, connectedness, and sustainability in Smiths Group’s communities around the world. Prior to joining Smiths Group, Hannah spent eight formative years at Freshfields Bruckhaus Deringer.
ANIELA FOSTER-TURNER
https://www.linkedin.com/in/aniela-foster-turner-287743a/
Aniela Foster-Turner is a senior executive with over two decades of international legal and compliance experience in the energy sector. Aniela is the general counsel for Enoda, a tech company in the energy sector. She has worked in private equity for a couple of years, developing battery storage projects in four different jurisdictions. Prior to that, she held previous leadership roles with Siemens and Siemens Gamesa, where she broke ground as the company’s first woman general counsel in Europe and worked on the development of over seven GW of wind farm projects. She is widely recognized as one of the foremost lawyers in highly complex, high-profile transactions within the renewable industry. Aniela was shortlisted for “Woman of the Year” at the Law Society Excellence Awards 2019 and the “Innovative Leader” and “In-House Leader” of the Year awards at Women, Influence & Power 2021 and 2022. She is an ambassador of POWERful Women, a mentor in the legal community, and a non-executive director on the board of trustees of the Women in Engineering Society earlier in 2023. Aniela has two legal degrees from the University of Bucharest and City University of London, as well as studying European Law at King’s College, and is a Saïd Oxford Business School alumna. She uses her broad knowledge, heritage, and experience to promote and support various diversity and inclusion initiatives while championing change in the legal profession.
JOANNA GAUDOIN
https://www.linkedin.com/in/joannagaudoin/
Joanna Gaudoin, Inside Out Image, helps lawyers to excel at professional relationships to navigate workplace challenges, be the best they can be at work, and fulfil their potential – ultimately to progress their careers and improve the performance of their firm. Joanna works with individuals, firms via group sessions, and speaks at events to help lawyers move forward from where they are, including being promoted, dealing with the new aspects of a role following a promotion, handling challenging relationships, developing client and prospect relationships, managing others, and building their profile and network in the market. Fundamentally, her work helps people consider how they are engaging with others at work and improve their communication to relate to others in different work scenarios effectively and positively to build better professional relationships and achieve their objectives. She is the author of Getting On: Making work work, and a highly experienced trainer and speaker.
DANIELLE GLEICHER-BATES
https://www.linkedin.com/in/daniellegleicherbates/
Danielle Gleicher-Bates is an award-winning neurodiversity advocate passionate about neuroinclusion in the legal sector and justice system. As a late-diagnosed, multiple-neurodivergent woman, she uses her lived experience to challenge perceptions of neurodivergence. Danielle is the co-founding chair of neurodiversikey(r) and an aspiring barrister, having been awarded scholarships by the Honourable Society of the Inner Temple and City Law School to pursue the Bar Vocational Studies course.
SARAH GOULBOURNE
https://www.linkedin.com/in/sarah-goulbourne/
As the co-founder of gunnercooke, Sarah Goulbourne is passionate about challenging, improving, and evolving the way in which legal services are delivered to businesses. Sarah is also hugely passionate about creating a business model that gives lawyers the opportunity to use the best of their legal abilities, in a way that motivates them. She is adamant that people should be able to practice law without sacrificing their personal life, something that many lawyers find difficult in the more traditional environments. Sarah has over 20 years’ experience practicing commercial law in a range of organizations, including FTSE 250 companies, private entrepreneurial businesses, and the public sector. She has held numerous executive and non-executive board positions, working in the leisure, media, financial, and health sectors. She is an experienced non-executive director and has a detailed knowledge of merger and acquisitions and governance requirements in listed companies.
SUSAN HEATON-WRIGHT
https://www.linkedin.com/in/susanheatonwright/
Susan Heaton-Wright is a multi-award-winning businesswoman, international keynote speaker, former prize-winning opera singer, author, podcaster, and the founder of Superstar Communicator, empowering emerging leaders to communicate with impact, confidence, clarity, and credibility in all business conversations. These include delivering speeches, presenting ideas and opinions, pitching for investment, public speaking, and being effective in meetings. Her company works with many pharmaceutical multinational companies and professional services firms. She has worked with attendees from more than 130 countries worldwide. Susan is a launch leader for EMEA leadership programs for HBA. In 2020, she was named as one of the top 100 Influential Female Entrepreneurs in the UK. Susan visits Athens annually to support the Love Without Borders charity, which supports refugees. She also fundraises for the Alzheimer’s Society and the Isabel Hospice in Hertfordshire.
NATASHA INNOCENTI
https://www.linkedin.com/in/natashainnocenti/
Natasha Innocenti is a partner at Empire Search. She has been recruiting partners and groups in California at the highest levels since 1997. Natasha started her legal search career at Heidrick & Struggles. She spent almost 15 years at Major, Lindsey & Africa, as a partner and head of the partner practice in the Bay Area for eight years. In 2017, she joined Macrae, where she and her team executed searches for prestigious law firms looking to open and expand in Northern California. Natasha has been named one of the 100 Leading Legal Consultants and Strategists by Law Dragon in each year since 2018. She has been writing and speaking on diversity and inclusion in the law for over 20 years. Natasha has served on the Board of the Law Foundation of Silicon Valley since 2013. She graduated from Mills College and earned her MA in Philosophy from the University of London in 1995.
NIKA KABIRI
https://www.linkedin.com/in/nikakabiri/
Nika Kabiri is a decision scientist who has spent 20+ years studying decision- making in a variety of contexts, from relationships to politics to business. She is founder and principal at Kabiri Consulting, where she helps businesses improve their decision-making with AI. Nika’s work on decisionmaking has been featured in Fast Company and Yahoo!, and she was recognized as a top decision coach in LA Weekly. She has been quoted in the Wall Street Journal, Time, The Washington Post and Gizmodo and has contributed to media sources like The Hill, Huffington Post, and Inside Sources. She is also co-author of the bestselling book Money Off the Table: Decision Science and the Secret to Smarter Investing. Nika has worked with clients like Amazon, Google, and Microsoft, as well as companies in the legal tech space. She is also a former University of Washington faculty member. Nika earned her PhD from the University of Washington and her JD from the University of Texas.
PAM LOCH
https://www.linkedin.com/in/pam-loch/
Pam Loch is a dual qualified solicitor who set up Loch Associates Group in 2007 to respond to the need for bespoke people solutions. Today, Loch Associates Group is a legal, HR, and training and wellbeing organization with a purpose of creating responsible, performing, and progressive businesses. As well as being the managing director, Pam has also been a specialist, awardwinning employment law solicitor for over 20 years, writing thought-leading articles and book chapters, as well as being a seasoned commentator on television and radio. Pam has been ranked, for the last 13 years, as a Leading Solicitor in Employment Law in the Legal 500 and Chambers and Partners legal guides, with Loch Law being ranked as a leading firm too. Her passion for finding solutions to help businesses manage and look after their people is reflected in the development and success of the businesses across the group.
BELINDA LESTER
https://www.linkedin.com/in/belindaclester/
Belinda Lester, the managing director and founder of Lionshead Law, is an employment lawyer with 25 years’ experience in the field. Acting for both employers and employees, her first degree in psychology has been invaluable both in relation to her work in dispute resolution and in relation to business development. She started her firm in 2013 and has grown the consultancybased practice from solely offering employment law services to one that now includes commercial, immigration, and private client work. As a working mother of two, she had to find creative ways to network and finds utilizing social media to build her brand invaluable.
MISHA PATEL
https://www.linkedin.com/in/mishapatel1/
Misha Patel is a seasoned English law-qualified corporate/commercial lawyer and the general counsel at JDG. She began her career at Clifford Chance, where she trained and excelled as a senior associate. She then spent 12 years at KPMG UK as its associate general counsel and legal director, specialising in M&A transactions, regulatory compliance, and corporate/commercial matters. Misha’s extensive experience includes Board-level and international mandates, navigating complex legal, risk, and strategic challenges. Known for her leadership and pragmatic guidance, she adeptly manages tech, operational, and compliance issues. A recognised speaker at various conferences and roundtables, Misha’s insights have earned her recognition as a “Rising Star” by Financial News, the Sunday Times, and Management Today, highlighting her influence and impact in the legal and financial sectors.
Misha holds a law degree from the University of London and a master’s in law from the University of Warwick. Her educational background, combined with her extensive professional experience, positions her as a formidable legal leader.
CLAIRE RASON
https://www.linkedin.com/in/clairerasonbdexpert/
Claire Rason is an accredited coach (Senior Practitioner Level with the EMCC). She is the founder of coaching consultancy Client Talk. A former practicing solicitor, she has worked in, or alongside, professional services firms for over 20 years. Claire is passionate about bringing the power of active listening and diverse thinking to professional services firms. She is particularly passionate about gender parity at partnership level and has researched why women don’t make it to the top (Class of 2002: Women in Law).