Product Counsel: A Practical Framework for Advising Throughout the Product Life Cycle offers a pioneering exploration into the emerging discipline of product law. Authored by Olga V. Mack and Adrienne Go, this comprehensive guide equips readers with the knowledge and tools necessary to navigate the complexities of today's dynamic business and regulatory landscape.

Product law stands at the intersection of law, business, and technology, shaping numerous emerging industries. This book provides an indepth examination of this evolving field, offering insights into its development, requisite skills for practitioners, and the broader legal and regulatory environment. The framework presented isn't just theoretical - it's a practical roadmap for understanding and applying the principles of product law in real world scenarios.

Illustrating the principles outlined in the book are a variety of typical case studies and checklists. Through these narratives, readers gain valuable insights into the challenges and opportunities faced by product lawyers, enabling them to put into practice the book’s concepts.

Olga V. Mack, a general counsel and digital transformation executive, is renowned for her expertise at the intersection of law, technology, and business. Adrienne Go, a product and regulatory leader, brings comprehensive experience in integrating legal, technological, and business considerations into product development. Together, they offer a wealth of knowledge and insight into the evolving field of product law.

While numerous publications address specific aspects of technology law, none offer the comprehensive analytical framework presented in Product Counsel. This book fills a critical gap in the market, providing readers with a holistic perspective on product law that is both actionable and informative.

In a world marked by technological disruption and innovation, Product Counsel emerges as an indispensable resource for legal practitioners, tech entrepreneurs, business leaders, and students alike. By merging theory with practice, this book equips readers with the knowledge and skills needed to thrive in the evolving intersection of law, business, and technology. With its practical insights and forward-thinking approach, it promises to be a valuable addition to any professional library.

This is a must-read for any product lawyer who wants to be a trusted business partner. Adrienne and Olga have written the quintessential guide for lawyers at every level. It’s engaging and so useful with practical advice, tips, and the checklists you’ve always wanted to have at your fingertips. I highly recommend.
Eve Saltman

The modern corporate lawyer needs to be fluent in the technologies, products, and industries they support. They must help their clients and corporate partners assess and navigate risk. They need to not just understand regulatory landscapes, but counsel on where they might be heading. Product Counsel: Advise, Innovate, and Inspire doesn't just address these issues, it provides roadmaps and frameworks for legal practitioners to upskill their careers. Adrienne Go and Olga Mack bring decades of combined experience, and their work is essential reading – not just for traditional product counsels but for all corporate legal professionals looking to stay ahead in an evolving landscape.
Adam Sterling

This book is a master class for lawyers who want to be great product lawyers for the world's top companies. Adrienne and Olga know their stuff and lay it out in a thorough, clear, and entertaining manner – you'll keep this book by your computer and refer to it over and over again. Highly recommended.
Rob Chesnut

This book outlines the steps necessary to become a business-focused lawyer, a product counsel who can support and advise leadership in their journey by understanding the business and products. Legal advice can be critical to the success of a business, and by understanding how to deliver that advice, you can gain the trust of your colleagues across the company. The framework described in this book is a great foundation for your journey to successful legal leadership at your company.
Karna J. Nisewaner

The last few decades have seen an explosion in new technologies, new products, and new laws and regulations. At the intersection of all of this sits a new type of lawyer – the product counsel – to help businesses create successful, user-delighting products while managing legal risks. Product Counsel: Advise, Innovate and Inspire by Adrienne Go and Olga V. Mack provides a thorough overview of this new legal specialty, suitable for both newcomers interested in understanding its scope and more experienced practitioners looking for a detailed framework about how to best practice the discipline. In clear, punchy prose the authors explain not just what product counseling is, but how best to achieve excellence in its practice. Highly recommended.
Michael Jacobson

Olga V. Mack
https://www.linkedin.com/in/olgamack/

Olga V. Mack is an accomplished entrepreneur, executive, and attorney dedicated to harnessing transformative technologies for positive change in law. Serving as a lecturer at Berkeley Law, fellow at CodeX, The Stanford Center for Legal Informatics, and Generative AI editor at law.MIT Computational Law Report, Olga is a strong advocate for the integration of innovative technologies that enhance functionality and accessibility. With a proven track record as an award-winning general counsel, CEO, and tech start-up advisor, Olga encourages the adoption of cutting-edge technologies to drive progress and efficiency. As a seasoned TEDx presenter, Olga leverages her unique blend of expertise in technology and business to inspire and educate audiences. Recognized as a top speaker and thought leader, she shares her insights through various platforms, including Forbes, Bloomberg Law, law.MIT Computational Law Report, Newsweek, Venture Beat, law.com, Above the Law, and ACC Docket. Her accomplishments include being honored with prestigious awards such as Silicon Valley Women of Influence, ABA Women in Legal Tech, Make Your Mark, Corporate Counsel of the Year, and Women Leaders in Technology Law.

Adrienne Go
https://www.linkedin.com/in/adrienne-go-91954a3/

Adrienne Go is a lawyer who loves to build. As a real estate associate at Morrison & Foerster, Adrienne counseled on complex real estate and business transactions, learning how bricks and mortar actually create buildings. As a deputy city attorney with the San Francisco City Attorney’s office, she advised on building and operating a 21st century airport. As associate general counsel, global product at eBay Inc., Adrienne led a team focused on developing risk-embracing, user-delighting products and technology. Adrienne is author of numerous publications on business-driving in-house lawyering.