
The Law Firm of 2030
How the future law firm might look
Joanne Brook, Harry Borovick, Jelena Schidzig, Colin S Levy, Martin Martinoff, Maria Govis, David Laud, Aoife Greally, Chantal McNaught, Richard Brzakala, Wayne Hassay, Jenifer Swallow, Mori Kabiri, Kassi Burns, Olga Mack, Adam Rouse, Jane C Allen, Brian Fox
Published: 2025
Pages: 200
eBook: 9781837230877
The legal profession stands on the precipice of transformative change. The Law Firm of 2030: How the future law firm might look delves into the dynamic and rapidly evolving landscape of law, offering a visionary glimpse into what the future holds for legal practitioners.
From the integration of artificial intelligence and cutting-edge technology to the evolution of people management and workplace culture, The Law Firm of 2030 covers the critical areas that will shape the future of legal practice. Readers will gain insights into the latest advancements in cybersecurity and data management, understand how ESG and DEI might transform in the future, and explore the ethical considerations that will guide the profession in the coming decade.
This book also addresses the emergence of new legal fields and the impact of global geopolitical shifts, equipping lawyers with the knowledge they need to remain competitive and at the forefront of their industry. Whether it's adapting to new ways of working or navigating the complexities of a changing world, The Law Firm of 2030 is an essential resource for legal professionals committed to excellence and innovation.
Table of Contents
Cover | Cover | |
---|---|---|
Title Page | i | |
Copyright | ii | |
Contents | iii | |
Executive summary | xi | |
About the authors | xix | |
Chapter 1: Introduction – where do we go from here? | 1 | |
“Mirror, signal, maneuver” | 1 | |
The Rule of Law as a warning, not an instruction | 1 | |
Part 1: AI and Legal Technology | 9 | |
Chapter 2: Navigating the ethics of AI and legal practice | 11 | |
Why humans matter | 11 | |
Applying AI in legal practice | 11 | |
Navigating ongoing ethical challenges | 12 | |
1. Govern | 14 | |
2. Map | 14 | |
3. Measure | 17 | |
4. Manage | 19 | |
Conclusion | 21 | |
Chapter 3: Redefining legal practice – from adaptive intelligence to autonomous operations | 23 | |
Introduction | 23 | |
The current landscape | 24 | |
Security considerations in legal technology adoption | 26 | |
The innovation | 29 | |
Agents | 30 | |
Agent operations in the legal domain | 30 | |
Collaborative operations | 31 | |
Autonomous systems | 33 | |
Impact on legal operations | 35 | |
The future legal professional | 36 | |
Beyond adaptation – evolutionary acceleration | 37 | |
Chapter 4: The intersection of artificial intelligence and client confidentiality in legal practice | 43 | |
Introduction | 43 | |
The technological landscape of modern legal practice | 43 | |
The evolution of client confidentiality in the digital age | 44 | |
Core confidentiality challenges in AI implementation | 45 | |
Developing a practical framework for AI implementation | 45 | |
Practical implementation guidelines for AI-enhanced legal practice | 46 | |
Case study: Global law firm AI implementation | 46 | |
Navigating professional responsibility in an AI-enhanced practice environment | 54 | |
Future trajectories and strategic considerations | 56 | |
Looking to 2030 – the future of AI-enhanced legal practice | 57 | |
Chapter 5: Technological innovation and the evolution of professional legal practice | 61 | |
The alchemy of law and technology | 61 | |
AI and lawtech – driving transformational change | 63 | |
Practical AI applications – rewriting the legal playbook | 64 | |
The ethical tightrope | 66 | |
Rethinking the legal business model | 66 | |
From billable hours to scalable products and services | 66 | |
Overcoming the innovator’s dilemma | 67 | |
Adapting law firm structures and leadership | 68 | |
Navigating regulatory and ethical frontiers in a tech-driven legal sector | 69 | |
Data privacy and cybersecurity – the new battleground | 69 | |
Algorithmic bias and accountability – AI’s double-edged sword | 70 | |
Embracing the future of legal practice | 71 | |
The UK’s leadership opportunity | 71 | |
A future of promise and responsibility | 71 | |
Part 2: People and Culture | 73 | |
Chapter 6: The key trends shaping the world of work from 2025 to 2030 | 75 | |
Introduction | 75 | |
Generational shifts reshaping workplace dynamics | 75 | |
Technology-driven business transformation | 81 | |
Growing levels of burnout and workplace disengagement | 82 | |
Conclusion | 85 | |
Chapter 7: Managing generational diversity | 89 | |
The generational shift in law firms | 89 | |
Generational characteristics | 90 | |
Challenges of managing a multigenerational workforce in law firms | 94 | |
Strategies for multigenerational management | 96 | |
Case studies and best practices – managing generational diversity in law firms | 99 | |
Best practices for managing generational diversity | 101 | |
Future generational diversity | 101 | |
The future of the multigenerational law firm | 102 | |
Chapter 8: Building capabilities for the tech-driven law firm – strategies for 2030 and beyond | 105 | |
The shifting sands of legal practice | 105 | |
Developing individual capabilities for future practice | 108 | |
Building the firm’s organizational capabilities | 112 | |
Final call to action | 115 | |
Chapter 9: The socially responsible legal practice | 117 | |
Introduction | 117 | |
The business case for wellbeing | 118 | |
Leadership and wellbeing | 121 | |
Building a culture of wellbeing | 125 | |
Conclusion | 127 | |
Part 3: Finance and Operations | 131 | |
Chapter 10: Pricing strategy and profitability in an AI-enabled future | 133 | |
How profitability and pricing intersect | 135 | |
The role of capacity | 137 | |
Pricing strategies | 138 | |
Law firm profitability | 143 | |
AI technologies’ impact on capacity | 145 | |
Concluding questions | 145 | |
Chapter 11: The rising role of the legal ops professional | 147 | |
Background | 147 | |
How corporate legal departments are leveraging LOPs | 148 | |
How legal operation professionals add value to a law firm | 149 | |
How legal operation professionals add value to a corporate legal department | 152 | |
How legal operation professionals help the client relationship | 153 | |
The future for legal operation professionals in the legal marketplace | 154 | |
Part 4: Risks and Opportunities | 157 | |
Chapter 12: ESG unraveled | 159 | |
Introduction | 159 | |
Context | 160 | |
Environmental | 162 | |
Societal (social) | 167 | |
Governance | 172 | |
Conclusion | 183 | |
Chapter 13: Ethics infrastructure | 187 | |
Introduction | 187 | |
Ethics dimensions | 188 | |
Conclusion | 196 | |
Chapter 14: Rebranding for the future – the power of trade names and branding in legal practice | 197 | |
By Wayne Hassay, managing partner, Maguire Schneider Hassay Why law firms historically used surnames | 197 | |
Beyond tradition – why trade names resonate with today’s clients | 198 | |
The role of developing non-lawyer competition | 199 | |
How current ethical rules assume lawyers and the public cannot be trusted – and why that is a mistake | 199 | |
How branding works at a psychological level | 200 | |
Trade names and branding as a tool for expanding access to justice | 201 | |
In consideration of everything above | 202 | |
The practical business case for trade names and branding | 203 | |
The race to own a trade name – a new challenge for law firms | 204 | |
The legal profession must lead, not lag behind | 205 | |
Chapter 15: Data-driven decision-making – the power of predictive analytics in law firm strategy | 207 | |
Introduction | 207 | |
Predictive analytics – what it is and why it matters | 208 | |
Legal metrics and KPIs – the foundation of predictive analytics | 209 | |
Litigation outcome prediction | 210 | |
Compliance and risk management | 211 | |
Internal operations management | 211 | |
Client acquisition and retention | 212 | |
Challenges and obstacles | 213 | |
Guidelines for small and medium-sized law firms | 214 | |
A competitive advantage, even for smaller firms | 216 | |
Guidelines for large law firms | 216 | |
Conclusion | 218 | |
Chapter 16: Picture vs movie – the dynamic data revolution in legal practice | 221 | |
From snapshots to stories – the evolution of legal data | 222 | |
Beyond the frame – legal evidence in motion | 224 | |
E-discovery – from snapshots to time-lapse | 226 | |
The law firm of 2030 – directors of legal narratives | 228 | |
Embracing the director’s role | 231 | |
Chapter 17: Data use and misuse | 233 | |
The data we hold is not fully owned by us | 234 | |
The data quality challenge | 235 | |
Attacking the problem at both ends | 236 | |
Building structure, context, and governance | 237 | |
Simplify, streamline, and re-engineer | 238 | |
Conclusion | 241 | |
Chapter 18: The geopolitical climate and law | 243 | |
Changes in strategy | 245 | |
Changes in execution | 246 | |
Legal data science | 247 | |
Convergence of disciplines, and changes in education and talent | 248 | |
Growing legal function oversight | 248 | |
Changes in the law firm landscape | 249 | |
Focus on health and stress management | 249 | |
Chapter 19: Giving clients what they want (as well as what they need) | 251 | |
Looking back to move forward | 251 | |
Legal soundings from firms | 252 | |
The law firm of 2030 – what clients want | 255 | |
About Globe Law and Business | 263 |
Jane C. Allen
https://www.linkedin.com/in/jane94523/
Jane C. Allen is a PwC partner in the legal business solutions practice. For nearly 30 years she has focused in the legal, regulatory, and compliance domain, at the intersection of supporting corporate legal functions in applying more efficient project management, better processes and automation, and leveraging technology and data – in defensible manners. In recent years, her efforts have focused on legal function transformation and organizational design, including leveraging GenAI, emerging regulation management and inquiry response, remediation efforts, knowledge management, information governance, and contract management. Past experience includes global investigations, e-discovery and forensics, and other crisis response matters. Prior to PwC, Jane led a litigation support boutique supporting in-house and external counsel in a variety of regulatory proceedings and litigation matters.
Harry Borovick
https://www.linkedin.com/in/harry-borovick-73064b34/
Harry Borovick is general counsel and AI governance officer at Luminance, which provides advanced AI for the processing of legal documents. As well as working at the forefront of the development of AI for legal operations, Harry lectures at Kings College London and Queen Mary University London on applied legal AI and AI ethics. Harry currently sits as an AI advisor to CiArb, previously contributed to Globe Law and Business’ Legal Operations in the Age of AI and Data, and most recently published his book, AI and The Law: A Practical Guide to Using AI Safely.
Joanne Brook
https://www.linkedin.com/in/joanne-brook-techlioness/
Joanne Brook is a solicitor who qualified as the web was launched and has been a legal technologist ever since. She advises innovators across the creative sectors from software developers to theater producers and from AI and VR developers to artists who distribute NFTs. She focuses on helping clients achieve commercial solutions to previously not-considered legal issues that arise from developing and using their technology. Critically, she helps to protect and license their intellectual property rights to ensure business expansion and growth in a fast-paced market. Prior to becoming a legal consultant, she was a partner at a West End law firm and a boutique City law firm before that. She describes her view of the digital revolution and use of new technologies as being somewhere between sitting in the jump seat with a supersonic test pilot, in awe as the engines roar, and calmly evacuating the plane whilst wearing a parachute and hi-vis, carrying a laptop and inflating a lifeboat. In all that, she feels privileged to continue to advise passionate, smart, and more creative people than herself on a daily basis. Joanne is an intellectual property professional expert for Lexis Nexis and an author of IP and data management precedents for various professional publications. She regularly contributes legal insight to the legal press and lectures on technology and new law.
Richard Brzakala
https://www.linkedin.com/in/richard-brzakala-9a249524/
Richard Brzakala has over two decades of experience in the legal operations field. He is a published author, and a frequent participant and contributor to various legal media outlets, executive roundtables, webinars, podcasts, and discussion forums on topics related to legal operations strategy and outside counsel management.
Kassi Burns
https://www.linkedin.com/in/kassiburns/
Kassi Burns is a senior attorney at King & Spalding, LLP, based in Texas. As an attorney with over ten years of experience working with AI and machine learning in litigation, Kassi’s career has advanced by always being curious and following technology innovations. In addition to a growing collection of publications on topics related to AI, Kassi is actively engaged in thought leadership through her podcast focused on the impact of emerging technologies to our professional and personal lives, Kassi &. She is an executive board member of the Academy of Court-Appointed Neutrals, a member of the Sedona Conference Working Group 13 (AI & the Law) Steering Committee and is Secretary and member of the State Bar of Texas Legal Practice Management Committee. Kassi is an active member of various legal organizations and affinity groups, where she enthusiastically advocates for emerging technology awareness and education.
Brian Fox
https://www.linkedin.com/in/brian-fox-9a8287a/
Brian Fox is a PwC partner focused on sustainable data governance. For over 25 years, Brian has helped Fortune 500 clients across industries define and achieve goals in data quality, data governance, information management, complex data analysis, regulatory remediation, and many other objectives involving complex interconnected data flows and processes. Brian’s work helps clients develop and mature data quality programs that address critical risks, combine the efforts of various departments managing data risk, and bring organizations in line with their peers. Brian’s background is as a technologist serving the financial services industry in a variety of data-related regulatory contexts. He has substantial experience in the application of advanced data analytics to regulatory matters, including customer remediations, privacy compliance, population validations, and technology-enabled file review efforts that require the analysis of high-volume unstructured data. Expertise includes the extraction and analysis of data from applications, data warehouses, external vendors and other sources, as well as experience with regulatory engagement on pursuing and achieving sustainable data quality for the most critical and high-risk reporting objectives.
Maria Govis
https://www.linkedin.com/in/maria-govis/
Maria Govis is a legal technology expert within global legal business services at KPMG. She has four years of experience consulting and leading large-scale digital transformation projects for legal and compliance departments, with a particular focus on workflow automation and AI for law. She played a key role in a life sciences corporation’s transformation initiative recognized with a Financial Times Innovative Lawyers 2021 and 2022 Award. She holds a law degree from the University of Düsseldorf, Germany, and a prior degree in translation and interpreting from Moscow State University, which included an academic stay at the University of Basque Country, Spain. With this background, she is fluent in English, German, Spanish, Brazilian Portuguese, and Russian. Maria’s personal interests and research focus on workspace culture, organizational management, and the future of work.
Aoife Greally
https://www.linkedin.com/in/aoife-greally-a6927248/
Aoife Greally is the people business partner for EMEA and APAC at Clio. In this role, she champions workplace wellbeing and fosters a culture of support and inclusivity. Clio is the world’s leading provider of cloud-based legal technology, empowering law firms to work more efficiently while improving access to justice. Aoife is dedicated to developing initiatives prioritizing mental health, work–life balance, and employee engagement. She advocates for creating environments where employees feel valued, heard, and empowered to thrive. Aoife actively collaborates with leadership to implement policies that support sustainable workloads, flexible working arrangements, and access to mental health resources. She believes that a healthier workplace benefits individuals and drives greater innovation, productivity, and longterm business success. At Clio, Aoife plays a key role in ensuring that the company’s people-first culture extends across regions. She makes a tangible impact on the wellbeing of legal professionals and the teams that support them through strategic programs, open conversations, and proactive support systems, helping to shape the future of workplace wellbeing in the legal and technology industries.
Wayne Hassay
https://www.linkedin.com/in/waynehassay/
Wayne Hassay is the managing partner of Maguire Schneider Hassay LLP (MSH), a full-service law firm based in Columbus, Ohio, focused on the People’s Law segment. He is recognized for his longstanding commitment to client-centered legal services and for leading MSH’s innovation strategy, particularly in the application of technology and scalable service models designed to broaden access to justice. His work highlights the value of legal service plans and subscription-based models as effective, sustainable mechanisms for serving underserved populations. Wayne writes and speaks regularly at the intersection of legal ethics, technology, and branding, with a particular focus on how law firms can modernize while remaining grounded in professional responsibility. His guiding philosophy is that legal services should be high-quality, affordable, and accessible – meeting the practical needs of both clients and the lawyers who serve them.
Mori Kabiri
https://www.linkedin.com/in/mokabiri/
Mori Kabiri is an author and a recognized expert in legal operations, legal data analytics, and technology for corporate legal departments and law firms. His book, Legal Operations KPIs, has gained international recognition and has been translated into multiple languages. Beyond authorship, Mori contributes to the field through thought leadership – writing articles, publishing research papers, and co-authoring books. Mori is a strong advocate for introducing technology, data, and AI into law school curricula, recognizing these as essential tools for future lawyers. On the business front, Mori leads exclusive Legal Operations KPIs workshops, courses, and forums, bringing this critical subject to legal organizations worldwide. His hands-on approach and deep industry expertise drive innovation, making him a sought-after speaker at leading industry events. Over the past two decades, Mori has designed and implemented transformative legal technologies, including ELM, CLM, BI, and RFP platforms for large international corporations. He is currently the CEO of InfiniGlobe LLC, a legal operations consulting firm based in Newport Beach, California.
David Laud
https://www.linkedin.com/in/davidlaud/
David Laud has held executive roles within law firms across the UK over the past 25 years. He’s currently serving as chief operating officer at Latimer Hinks. He spent a decade with Thomas Cook FX, where he led the launch of MoneyGram. As an author, David has published three books covering law firm management, two offering guidance on digital marketing and his most recent delving into managing generational diversity. When time permits, he hosts the “Insight with HReSource” podcast, featuring conversations with business leaders, entrepreneurs, and HR professionals, providing listeners with inspiration and insights.
Colin S. Levy
https://www.linkedin.com/in/colinslevy/
Colin S. Levy is a legal tech author, educator, and writer. He explores innovation in the legal landscape while empowering professionals to navigate this dynamic space as general counsel for Malbek, a leading CLM provider. He is committed to growing the legal tech community through advisory roles, investments in emerging technology, and ongoing analysis as a columnist for Today’s General Counsel. Colin serves as a judge for the American Legal Technology Awards and is the author of The Legal Tech Ecosystem and the editor of Globe Law and Business’ Handbook of Legal Tech.
Olga V. Mack
https://www.linkedin.com/in/olgamack/
Olga V. Mack is a visionary legal technology entrepreneur, board director, and digital transformation expert dedicated to modernizing legal operations through AI. As a CEO and strategist, she has led legal innovation at Fortune 500 companies, pre-IPO start-ups, and legal tech ventures, including building AI-powered tools that enhance compliance, risk management, and operational efficiency. A Fellow at CodeX, the Stanford Center for Legal Informatics, and the Generative AI Editor at law.MIT Computational Law Report, Olga is a thought leader on AI adoption in the legal and nonprofit sectors. She has authored multiple books, including Globe Law and Business’ Product Counsel: Advise, Innovate, and Inspire, and writes for Above the Law and ACC Docket. With a passion for making legal services more accessible and functional, she helps mission-driven organizations leverage AI to streamline compliance, protect data, and scale their impact.
Martin Martinoff
https://www.linkedin.com/in/martin-martinoff/
Martin Martinoff is innovation lead – Next Generation Professional and Financial Services at Innovate UK. With graduate degrees in policy and management and research into organizational studies and innovation, Martin brings over a decade of sector experience to the fore, driving innovation and thought leadership in professional and financial services. As the innovation lead of the transformative Innovate UK program, he fuses design, technology, and policy to help advance the legal and fintech sectors. His efforts, particularly in building organizational capacities, foster critical thinking and creativity in innovation. From spearheading initiatives like the Open Design Studio and Future Firms, he brings valuable insights on overcoming digital technology adoption challenges in professional services firms.
Chantal McNaught
https://www.linkedin.com/in/cmcnaught/
Chantal McNaught is a PhD in Law candidate at Bond University, Gold Coast, Australia, focusing on “How lawyers can navigate the conflicts between law as a profession and law as a business”. She holds law degrees from Bond University and the Australian National University. Admitted as a lawyer to the Supreme Court of New South Wales and the High Court of Australia, Chantal practiced as a solicitor and migration agent in Queensland. With interest in the intersection of technology and law, Chantal transitioned into legal marketing and legal technology. Now residing in Auckland, Aotearoa New Zealand, she serves as the manager for client success at LEAP NZ, focusing on enabling law firms with AI-powered legal technology. Chantal’s expertise in leveraging AI and legal technology offers a fresh perspective on enhancing efficiency, profitability, and innovation within law firms.
Adam Rouse
https://www.linkedin.com/in/ajrouseesq/
Adam Rouse is the director and senior counsel, e-discovery operations, for Walgreen Co. Adam advises internal and external counsel concerning ediscovery and legal hold issues across a wide variety of commercial, regulatory, and employment matters. Additionally, Adam coordinates with the global compliance team to facilitate data collection and analysis for global compliance efforts. He also drives the adoption of new and emerging legal technology within the legal department. Adam was nominated to Relativity’s inaugural AI Visionary group and named a finalist for an AI Innovation award. He continues to speak and write about the adoption of advanced AI technologies across industries and is a founding member of Legal Data Intelligence Model, an initiative started to break down information silos and encourage data driven legal practice. Adam earned an LLM in Space, Cyber, and Telecommunications Law from the University of Nebraska and continues his interest in space and rocketry with Central Illinois Aerospace, launching amateur rockets throughout the year.
Jelena Schidzig
https://www.linkedin.com/in/schidzigjelena/
Jelena Schidzig develops advanced AI systems that transform how legal professionals deliver their services and manage risk and compliance. Her innovations include specialized graph neural networks that provide comprehensive legal risk assessment and LLM applications with reasoning layers that autonomously process evidence across jurisdictions, with recent projects implementing these technologies for German law. Uniquely positioned at the intersection of technology and law, Jelena holds degrees in both computer science engineering and law, the latter from Stetson University and German institutions. As a legal risk and compliance director with experience spanning five continents, she has established new methodologies that fundamentally enhance how organizations analyze and respond to litigation, regulatory, and compliance challenges. Jelena is a managing partner of Legal Quant PLLC and the founder of Legal Quant Germany, where she leads innovative projects applying AI to legal practice across jurisdictions. In both industry and academia, she creates AI tools that support sustainable administration of justice while teaching advanced legal risk management methods. Her pioneering application of mathematical principles to legal analysis has established frameworks that enable AI systems to effectively understand and navigate the complex relationships inherent in legal practice.
Jenifer Swallow
https://www.linkedin.com/in/jenifer-swallow-a1a4482/
Jenifer Swallow advises and coaches tech founders, GCs, and policy makers on legal and strategy matters. With a background in high growth environments, she is formerly general counsel at the fintech unicorn Wise Plc, product and human rights lead at Yahoo! EMEA, and CEO of the government-backed organisation LawtechUK. She has won multiple awards, including for her work in governance and ethics and is on the advisory board of the Post Office Project, is a member of the sub-committee of the statutory body the OPRC looking at digital justice, and contributes to a range of initiatives towards the transformation of legal services for society.